FitFuel — Custom E-commerce Store for Healthy Snacks
We designed and launched a modern e-commerce store that improved conversions and automated repeat orders with subscription-based payments.
Project Overview
MFIT Plans is an online fitness brand offering structured training programs and digital fitness courses. While the brand had strong expertise and content, the existing website made it difficult to sell programs online and manage memberships efficiently.
The goal of this project was to redesign and rebuild the platform into a conversion-focused, multilingual course website with a complete membership system that the client could manage independently.
Project Details
Client
MFIT Plans
Industry
Online Fitness & Training
Services
UI/UX Design, SEO Optimization, Website Developemnt
Platform
Custom Website Solution
Focus
Improving conversions, course sales, and content management
The Challenge
Before working with us, MFIT Plans had strong fitness content and expertise, but the website was not supporting the business goals. Users struggled to understand the offerings, pricing felt unclear, and there was no structured way to sell or manage courses online.
These issues directly affected user trust, conversions, and the brand’s ability to scale digital programs.
Key challenges included:
No clear course structure or pricing plans
Difficulty selling and managing online fitness programs
Website not optimized for conversions or user flow
No membership system for restricted content
No Arabic language support for local audiences
Updates were difficult to manage without technical help
Our Approach
We started by understanding how users discover fitness programs, compare plans, and decide to commit to online training. Our approach focused on simplifying the entire journey, clearly communicating course value and pricing, and building trust through a clean, conversion-focused structure. Alongside this, we designed a flexible membership system that supports paid and restricted content while remaining easy for the client to manage and scale independently.
The Solution
We delivered a complete digital platform designed to simplify course sales, improve user trust, and give the client full control over content and memberships.
Course & Membership Platform
A structured course system with secure memberships was built to manage paid content, user access, and subscriptions easily.
Conversion-Focused Website Redesign
The entire website was redesigned with a clean structure and clear messaging to guide users toward course signups confidently.
Multilingual & Easy Management Setup
The platform supports both Arabic and English and allows the client to manage courses and users from any device.
Results & Impact
After the rebuild, the platform became easier to use, easier to manage, and far more effective at supporting course sales and memberships. The focus was not just on design, but on creating a system that works for both users and the business.
Clear course structure
Users can now easily understand programs, pricing, and what each plan includes before purchasing.
Improved user trust
A clean layout and simplified journey helped users navigate confidently without confusion or friction.
Improved user trust
A clean layout and simplified journey helped users navigate confidently without confusion or friction.
Built for growth
The platform is ready to support new programs, languages, and future expansion.
Get In Touch
Let’s Build What Your Business Really Needs
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